We're stoked to finally be at the stage where we are launching this new lifestyle label for motocross riders and fans alike. LaRocco's Leap (the label) started out as a pipe-dream over 18 months ago, the aim of which was to start up a small clothing line to support young riders and local clubs in the regions in South Australia. For various reasons, not only because of the status of the name 'LaRocco's Leap,' our little label has grown legs even before we've launched, and we now have a very exciting next 12-24 months ahead of us.
LaRocco's Leap (the jump) is so much more than 'just a jump' (albeit a big one) on an iconic motocross track in the US. It's the epitome of what many motocross riders across the globe aspire to hit. As we mention in our 'About Us' section, LaRocco's Leap represents all the passion, style and fearlessness that makes our sport so good. Nailing that triple step-up is the ultimate goal, it takes full commitment, especially if it's done on a 125cc like Mike LaRocco did back in 1992 on his Factory Kawasaki.
You'll see plenty of content on our socials on LaRocco's Leap and the US Pro Tour. After all, the Leap is synonymous with RedBud and the AMA Pro National Motocross series, but we'll also be keeping a close eye on the Aussie ProMX and State Titles. There is some awesome talent in our Aussie ranks, and some great racing to come in 2022. We're excited.
As we get set to launch this label, we want to give a shoutout to Mike LaRocco, the Ritchies and Oscar for hearing us out and giving us this shot. To the riding community, to the many photographers, to our family, friends, sponsored riders and all the aspiring young riders out there, we made this label for you all to enjoy and be a part of.
It's time to take it up a notch, keep it pinned and get this show on the road.
Thanks for the support.